A solo practice, not an agency.
Saddle helps small-to-mid businesses build AI systems that actually work, and that your team can run after we're done.
One conversation from strategy to implementation.
Seven years working across every layer of a B2B marketing operation, from the data pipeline to the final deliverable, gives a particular kind of perspective. You learn which problems actually slow a business down, which tools solve the problems they claim to, and which AI projects are worth doing versus interesting to think about.
What sets the work apart: the person who designs the system is the person who builds it. That means the strategy conversation and the implementation conversation are the same one. No handoff from strategist to doer. No gap between what was recommended and what was actually built.
Less handoff. More accountability.
No strategist handoff
The person shaping the recommendation is the person responsible for the build.
No bloated team
Small scope keeps the work clear, fast, and accountable.
No deck theater
The output is a decision, a system, a document, or a handoff your team can use.
Fixed scope. Working system. Hand-off at the end.
Scope first
Every engagement starts with a written scope so the work has edges.
Build for hand-off
Every build ships with documentation your team can actually use.
Teach when useful
Workshops help people get oriented before they need custom implementation.
Stay honest
If AI is the wrong answer, we will say so before you spend money building it.
Useful work over theater.
We don't build slide decks. We don't write AI strategies that live in a PDF you'll never open again. We don't implement AI tools that solve a problem you don't have.
If you need broad strategy without a real operational problem attached, we may not be the right fit. If there's something specific you want solved, let's talk.
Ready to build something that works?
Book a free 30-minute call. We'll ask two questions and tell you if we can help.